Born in Mississippi. Raised in Colorado. Formed in New York. Matured in Los Angeles.

I’m a Lebanese-American creative whose career has moved fluidly between beauty marketing, editorial, film and television, and brand-building. I’ve produced alongside A-list talent, navigated high-pressure environments, and built creative across platforms where culture and audience intersect.

As a young girl, I wanted to be a makeup artist. My parents insisted on college first — a detour that led me to discover brand marketing and, unexpectedly, television. During the Gulf War, I found myself recording live footage for broadcast news — my first taste of TV. I was hooked.

Not long after, I submitted a VJ tape to MTV. I didn’t get the job. Years later, after moving from New York to Los Angeles and building my career in production, I found myself working at MTV. A full-circle moment — earned, not imagined.

Creative has always been the through line. From producing film, television, and commercials to writing for editorial and brand, to building products of my own (I’m a fragrance devotee and unapologetic bubble-bath enthusiast), I’m driven by expression in every form — moving image, still life, words, scent, space.

If I’m not building something beautiful, I’m not fulfilled.