From Broadcast to Brand
Building what audiences watch and consumers engage with.TELEVISION
I’ve led and produced award-winning unscripted television across major broadcast and prime cable networks, including Survivor and The Apprentice, and contributed to the development of series such as Better Late Than Never, World of Dance, Last Comic Standing, and I Can Do That for NBC.
BRANDED & CAMPAIGNS
I was part of a brand marketing team for two leading Estée Lauder companies, overseeing national radio campaigns and heading up creative for live events and in-store promotions, before building a brand of my own. I also served as a beauty editor, writing feature articles and product copy while styling shoots and directing visual selections.
FILM & COMMERCIALS
I line produced independent feature films in New York, including Kill by Inches, an official selection of the Toronto International Film Festival. My work focused on managing production from development through delivery.
EDITORIAL & BEAUTY
I built my foundation as a beauty editor, writing feature stories and product copy while curating and styling shoots from concept through execution. Covering trends, talent, and product innovation, I developed a sharp editorial voice rooted in both storytelling and visual direction—shaping how beauty is seen, felt, and experienced across print and digital.
COMMERCE STORYTELLING
I create commerce-driven content that blends editorial storytelling with conversion-focused strategy—developing product narratives, brand voice, and visual direction across e-commerce, email, and digital platforms. From positioning to packaging language, my work turns products into experiences that connect emotionally and drive action.