The Art of Beauty Storytelling
Early in my career, I worked as a beauty editor writing and producing service features for the beauty pages of MODE Magazine, a pioneering fashion and lifestyle magazine celebrating plus-size women long before body positivity became mainstream conversation.
From product-driven features to transformation stories like Makeunder, the work combined product expertise, styling, and visual storytelling to translate beauty trends into engaging editorial features for readers.
Beauty editorial taught me that great storytelling lives at the intersection of culture, identity, and visual expression. Through writing and producing beauty features, I translated trends, products, and techniques into service-driven editorial designed to inform, inspire, and empower readers. That philosophy continues to guide my work today across television, branded content, and consumer brands.
Editorial Approach
Skin First
As a beauty editor, I’ve always believed great beauty isn’t something you pile on — it’s something you reveal. I gravitated toward what I called the “Makeunder” — focusing on healthy skin, subtle color, and enhancing what’s already there rather than masking it. Beauty should feel effortless, expressive, and authentic — never overworked.
Beauty works best when it feels effortless.
Everyday Beauty
The best beauty looks don’t transform you — they reveal you.
Beauty editorial has always been about making trends feel accessible. My goal was to translate runway inspiration and product innovation into looks readers could actually wear — focusing on fresh skin, subtle color, and techniques that enhance rather than overwhelm. At its best, beauty isn’t about transformation. It’s about helping people see themselves in a new light.
Close-up Beauty
In beauty editorial, the close-up is where the story lives.
By focusing on texture, color, and product detail, we translated emerging trends into accessible, service-driven features designed for real readers.
Beauty is a Vibe
Sex appeal isn’t about perfection — it’s about presence, attitude, and owning your power. We leaned into bold lingerie styling to celebrate sensuality as an expression of beauty, individuality, and self-expression.
Confidence is the ultimate beauty tool.
Magazine Cover
While working as a beauty editor, I produced beauty features from concept to execution — styling shoots, shaping visual direction, and writing cover lines that captured the spirit of the story while celebrating individuality, confidence, and self-expression.