BRANDED & CAMPAIGNS
I build brands from the inside out—crafting campaign visuals, directing product photography, and writing copy that drives engagement. I contributed to brand marketing for two leading Estée Lauder companies—overseeing national campaigns and leading creative for live and retail activations—before launching my own brand. As a beauty editor, I shaped features, product copy, and directed shoots from vision to execution.
Unapologetic Self-care: A provocative, body-positive campaign designed to celebrate skin, ritual, and indulgence. Developed for web and seasonal promotion, the work positioned self-care as both sensual and empowering — equal parts softness and strength.
Email Marketing
Designed to feel personal, persuasive, and impossible to ignore. These campaigns translated brand voice into high-performing email moments, blending strong subject lines, compelling visuals, and conversion-focused copy across launches, promotions, and automated flows. Where brand storytelling meets performance.
